Unmissable England shortlisted for StartUp Awards National Series

Unmissable England has been named one of the most exciting new tourism businesses after being shortlisted as part of a brand new awards programme.

The StartUp Awards National Series has been launched to recognise the booming startup scene across the UK which has accelerated since the pandemic began. In 2020, when most of the world was shutting down, more than 400,000 startups were set up in Britain, with similar increases seen in other European countries.

There was stiff competition with over 2,500 applications received in response to the Startup Awards National Series’ first-ever call for entries.

Founder of Unmissable England, Chris Brant said, "We are delighted to be announced as a 2022 finalist in the Tourism and Leisure StartUp category. Against the odds of the past 2 years, we have launched a new tourism business that also supports other start-up businesses across England in developing authentic visitor experiences. We have some very exciting plans ahead for experiential tourism in the UK and we are very excited to be shortlisted for this award!"

Unmissable England has created a new collection of authentic and original visitor experiences from Cornwall to Cumbria, run by small independent businesses and local people. Each curated experience tells a story, where visitors can fully immerse themselves with the essence of a place and its people. Unmissable England has been designed to harness the ever-growing demand across regional England for authentic curated experiences, which give visitors memorable travel adventures, that are inherently personal and make connections on an emotional level. Each experience is bookable through the Unmissable England website/platform (www.unmissableengland.com). From experiencing Bath with your taste buds, discovering the wild North Cornwall coast by ebike, paddling your way to the pub in Norfolk, to forest bathing in the Kent Downs.

Supported nationally by BT, EY, Dell & Intel, the programme will celebrate the achievements of the amazing individuals across the UK who have turned an idea into an opportunity and taken the risk to launch a new product or service.

Co-founded by the team behind the Great British Entrepreneur Awards, the new series follows the success of the Wales StartUp Awards, after organisers recognised the exceptional potential in the startup scene across the other British regions.

Professor Dylan Jones-Evans OBE, the creator of the StartUp Awards National Series, said: “​​New firms are important for generating economic prosperity, employment opportunities and innovation. Since 2016, the Wales StartUp Awards have celebrated this amazing annual contribution to our economy by entrepreneurs and the impact they have on communities across the nation.

“Given the sheer volume of phenomenal startups we’ve heard from since then, as well as the huge post-pandemic shift in people’s desires to take their career in a new direction and set up a business against the odds, we felt it was the right time to take the programme nationwide. We’ve been blown away by the standard of entries in this first year and truly look forward to crowning the winners in June”

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