Experiential Tourism Training for Businesses

Unmissable England is a national tourism development and marketing organisation specialising in experiential tourism. We provide support and training to tourism businesses across the country working closely with local authorities and Destination Management Organisations (DMOs) in creating new bookable visitor experiences.

One of our key business support services is our experiential development training. This training has been developed for small to medium sized businesses to design and distribute new bookable visitor experiences for domestic and international consumers and the travel trade.

Our introduction to sustainable experiential tourism is a great way to begin for businesses new to the world of experiential tourism. 

Introduction to Experiential Tourism

90 minutes | Webinar or in-person workshop

This session provides businesses with an introduction to what experiential tourism is and what an experience is and how to go about developing new experiences.

We will share examples of successful tourism products in a dynamic slide deck featuring inspirational case studies, research and insights all designed to engage, inspire and encourage collaboration between businesses to develop new experiences.

Experience Maker Workshop

3 hours | Online interactive or in-person workshop

The best experiences are framed around a unique story and in the Experience Maker Workshop we will start identifying and forming these stories with businesses.

The workshop begins with 5 steps in creating an authentic visitor experience, providing useful and practical insights. There are two workshop activities where participants break into groups to discuss their stories that form the backbone of their experiences. The workshop concludes with advice and guidance on taking experiences to market and distribution.

Workshops can be tailored to meet the needs of a funded project or theme.

Other workshops and training

Unmissable England has also developed training workshops and materials for tourism businesses in; marketing, social media; storytelling, sustainable tourism, distribution and routes to market.

Business Support for Tourism Businesses

We offer 1:1 and group business support for tourism businesses in creating and developing new experimental tourism products for consumer and travel travel markets.


For more information please contact Chris Brant by calling +44 (0)7828580040 or by emailing chris@unmissableengland.com

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